
Callbox Boosts US Growth for Healthcare Tech Firm
The Client
The Client, founded in 2015, is a healthcare tech firm that offers a mobile app with guided meditation and mindfulness resources designed to improve mental clarity, reduce stress, and enhance overall well-being. This app features guided sessions, courses, daily practices, and sleep support tools like sleep stories and relaxation exercises.
It also provides mindfulness-based therapy and mental health programs. Expanding into the corporate wellness sector, the Client now offers customized programs to enhance employee productivity, engagement, and well-being.
The Challenge
The Client seeks to expand into new regional markets but faces challenges such as low brand awareness, strong local competition, and difficulty engaging new customers. The strategy involves conducting market research to understand local dynamics, creating localized marketing campaigns, and using a multichannel outreach approach to connect with prospects.