According to caproasia.com, Singapore is one of the leading global financial centers together with New York, London, Hong Kong, Tokyo, and Zurich. It is also the 6th largest wealth management and offshore banking center in the world. Because of the stability of the financial industry, is it ready to embrace and consider outsourcing?
Every business needs new customers in order to stay ahead of their competitors. However, the competition within the financial industry is very strong. Having too many competitors causes the company to struggle with getting enough leads for their sales team.
But whether you’re a small or large company, for many financial business owners, running an effective lead generation campaign is the answer. The only question left is, “is it worth to outsource your lead generation campaign?”
Lead generation companies don’t just do cold calling and telemarketing. Here are 5 reasons why big and small financial companies in Singapore are embracing outsourced lead generation.
Lead generation companies have targeted list to call.
Most B2B lead generation companies have their own proprietary database for their clients to use as part of their package.
A database may include:
- The name of the decision maker (C-level, Manager or President) from every department such as IT, Sales, Marketing, HR, Finance, Operations, etc.
- Job title
- Email address
- Company Name
- Company Address
- Company Number/ Ext number or Direct line
Connect with potential customers.
Companies offering lead generation services don’t rely on calling alone to reach out to prospects. They do it through multi-channel marketing – email, voice, social, web, mobile and chat.
Don’t miss a thing on your marketing strategy, read C-Level Blind Spot: Not Incorporating Multi-Channel Marketing.
Lead generation companies provide access to their clients to use their tools that let them monitor and manage their campaign.
At the same time nurtures leads and provides data that allow their clients to know which one to nurture at the right time.
Lead generation companies invest on their people.
They make sure to hire experienced and professional people to become part of their team. Not only that, they conduct training to make sure everyone is equipped with the knowledge needed to make the campaign successful.
Business owners and managers outsource their lead generation campaign so they can focus more on important tasks such as enhancing their services.
Having an outsourced lead generation team with experienced and professional people to represent your company is a great part of your financial lead generation strategy. Have the experts take over your lead generation campaign and let your own sales and marketing team focus on what’s more important for your business.
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