Quickly deploying lead generation strategies might seem daunting for a lot of marketers, but not a lot of them have to be complicated and difficult.
We’ve listed six of our favorite lead generation strategies that you can easily deploy and maintain in a week or less!
Optimize All of Your Profiles!
All your profiles, Twitter, Facebook, LinkedIn, and Instagram, are actually passive lead generation tools, and they’re not too complicated to set up.
By simply filling out all the information that they require of you, making visual elements look pretty, adding CTAs that lead to your website, and creating proper marketing copy, you can make sure that you’re bringing in leads that happen to land on your profiles.
If you don’t have a lot of accounts online, consider getting more.
Each social media profile page acts as a landing page, so this means that you need to start converting people who end up landing on them.
Related: Using Your LinkedIn Profile as a Lead Generation Tool
Gated Content on Social Media
If you’re regularly posting content on social media, then it’s time to take this to the next level using gated content. However, this isn’t your regular form of gated content.
Gated content always gets a bad rep since it’s often used to get people to subscribe to bad newsletters on websites, but there are plenty of ways of engineering it to work well in your favor.
First of all, you want to start with valuable content, this is content that is actionable and can yield results for your prospects. You want to use giveaways such as templates, whitepapers, designs, case studies, etc.
Once you have that figured out, your gatekeeping method should be something simple like:
- “Leave a reaction so that we can send you a link”
- “Comment here to receive the file”
This makes it more organic for the prospect to receive your link and it eliminates having to fill out a form since that can get too personal.
Once you send them something directly on social media or have them interact with you, this opens the door to future conversations with the prospect, especially if your content is valuable.
This non-invasive method of lead generation can work wonders with social media.
Related: 3 Lead Magnet Ideas to Grow Your Sales Pipeline
Retargeting
One of the quickest ways to generate leads is through retargeting ads via platforms such as Facebook.
All you have to do is throw in the list of emails into a custom audience and that particular audience will be fed ads within the course of a week.
What we love the most about retargeting is its versatility. You can combine it with an existing email campaign to create a two-step lead generation process and you can even use it as your first step before sending out emails to “prime” prospects for your cold email.
If you do decide to use Facebook, then you can even show the same ads to a lookalike audience, which uses their algorithm to show ads to people who match the same characteristics of the same list that you uploaded.
Related: Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
LinkedIn Lead Generation
LinkedIn is one of the best sources of leads online because almost every professional with a computer and internet connection has a profile on the platform.
Creating a lead generation campaign on LinkedIn might be difficult, but starting one doesn’t have to be so hard.
You can take a week to start prepping your profile – optimize, like what we mentioned earlier, build connections, and get your outbound message templates ready for the people you want to reach.
Related: How to Improve your Sales Prospecting on LinkedIn in 3 Simple Steps
Referral Program
If you have an existing list of clients, you can use them to create more revenue for your organization through a referral program.
You can give out free credits, trials, or special benefits for your existing clients who refer a friend to your organization.
Referral programs have always been one of the easiest lead generation strategies that you can deploy, and they’re pretty affordable considering that your clients have already been marketed to.
Speak with a Third-Party Lead Generation Agency
Third-party lead generation agencies might seem expensive, but they’re actually cost-effective in the long run with a lot of large companies opting to take advantage of the services that they offer.
They draw from an extensive background in numerous industries and they probably already have existing lead lists that are waiting to be marketed to.
Due to these advantages, they’re also able to deploy their services quickly and efficiently, resulting in ready leads in about a week from onboarding.
There are different types of third-party lead generation agencies, some specialize in voice and email, others in social media, and there are those who do multidimensional DFY marketing.
Related: Top Goals You Should Set When Outsourcing Your Lead Generation
As you can see, lead generation doesn’t have to be difficult and time consuming, all you have to do is be creative with the way you deploy your marketing tools and make sure that you have the right target customer personas.
Do you need help with your lead generation? Speak with Callbox today!
