Andrew heads sales at a B2B tech firm.
His team leverages multi-channel ABM (Account-based marketing).
With this approach, Andrew’s ABM program is on a winning streak…
- Targeted 6.3x more tier 1 accounts
- Booked 17x more meetings
- Grew pipeline value by 8x
By connecting with the right stakeholders at the right time with the right touch
Step 1: Identify
Andrew’s team picked their most promising accounts and mapped org charts for each.
Step 2: Expand
They then researched each contact to build detailed profiles.
Step 3: Engage
The team then reached out to contacts via different marketing channels and personalized messaging.
Step 4: Convert
They turned contacts into opportunities using a cadence of touches.
In short, multi-channel ABM sets the stage and opens doors for Andrew.
Drive your sales with more leads, meetings and data
Katrina Chua2019-04-11 08:00:162019-04-11 11:38:37Winning High-Value Accounts with Multi-Channel ABM
Katrina Chua2019-04-10 09:31:472019-04-23 15:58:25Best Practices for Writing Effective B2B Lead Generation Emails
Katrina Chua2019-03-21 08:47:212019-03-21 08:47:21Lead Generation Strategies for Accounting and Tax Consulting in Singapore