Do you have the right SME prospects in your list?
Financial lead generation campaign for small & medium enterprises requires accurate prospecting and such is actively done by your Callbox telemarketer by profiling the list during live calls.
Let’s get to know more of “who” should be the right prospects for you in this article. The following qualifying questions will filter the right small & medium business prospects for your financial lead generation campaign:
How long has the business been operating?
Stability of a business will determine its strength to withstand any problem such as churn, sales decrease or capital loss. It is important to know how stable the business is that you target to ensure trustful commitment between you and the prospect.
How much are you looking at?
Ask your prospect of this question and start customizing from there. Your prospect should specifically know how much he needs and must be aware of the payment scheme he is capable to cope based on your agreed contract.
What would you use it for?
Almost all small businesses would need some cash injections at some point of their trading life and the purpose would typically be for Growth, Consolidation, Acquisition and Restructuring.
How soon do you need the loan?
Prioritize prospects who mostly qualify on all 4 questions. Prospects who would not give out a quick reply of “the soonest” or “now” would most likely turn cold in the latter or are just simply comparing notes and does not really have an immediate demand of cash assistance.
Set standards for your business services but keep up with your targets’ trading needs by simply customizing deals for them. Along the way, you may infuse “promotional offers” and “PR help”. With this, you are assured of getting the right targets for your Financial Lead Generation Campaign.