In this modern day and age, many businesses are trying to refrain from spending a substantial amount of money on unimportant stuff. But they are more likely willing to invest in resources that will make their life easy and can help them improve their business operation.
Dealing with important documents and information can be a bit challenging. Because of this, more and more companies are considering on investing in different software such as DMS (Document Management Software). For reasons such as:
- Better security of company documents
- Easier access to files
- Easier retrieval and backup of all company information.
However, many SMBs are still hesitant and would prefer an old school habit of storing hard copies of company documents.
So how can you attract not just large companies but SMBs as well to buy from you? Here are 5 ways to create a demand for your document management software.
- Content Marketing
One way to attract prospects is to educate them by creating informational contents that they can relate to. What kind of contents?
- Articles focusing on common problems and issues encountered by your prospects.
- Articles with solutions or tips on how to handle and solve these problems.
Content marketing allows you to provide relevant and valuable information to your audience. However, you have to make sure to educate but NEVER sell to your audience.
Believe it or not, telemarketing is considered the most effective way to reach out to prospects and promote your software. Software leads done through telemarketing are high quality and are most likely to be converted. Why? In telemarketing, the sales cycle is shorter. You get direct answers from prospects if there’s an opportunity or not. No need to keep calling those companies who have no upcoming plans or is happy with what they have.
One way to attract prospects is by hosting, participating or attending software events. Events like this allow you develop a deeper relationship with prospects as well as your existing customers. It lets you educate your prospects by showing them how your document management solution works.
Promotional marketing is cost effective and more memorable to consumers because of the experience they get from using your product. Give something away or offer a one-month free trial for prospects to download and experience how your product works. Satisfied prospects are more likely to sign up, buy or upgrade to premium.
Social Media Marketing
According to an article from businesstimes.com.sg, 82% of Singaporeans are internet users and 77% have social media accounts.
Prospects decision to purchase is influenced by feedback from other consumers. The first thing they do before purchasing is to research through social media page and check for good feedback.
Whatever channel you use, creating a buzz is one way to reach a wider audience. You can implement all 5 or you can just pick one that you think is more appropriate for your business. Just make sure to meet your prospect’s needs for it to work and make a decision to consider you.