Nowadays, many organizations automate their marketing initiatives to perform repetitive tasks and effectively market their goods and services online using multiple channels. It creates a way for marketing departments to save time and effort from marketing and concentrate more on other tasks that can help increase their company’s revenue.
A marketing automation statistics overview from Emailmonday “The Ultimate Marketing Automation stats”. (2016)
On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2016)
Here are the benefits of marketing automation and its impact on B2B marketing in Singapore this 2017.
Save time and money.
B2B marketers in Singapore found out that having limited budget is their biggest challenge. Marketing automation saves time and money. How? No need to assign people to do individual tasks allowing your resources to focus on new projects. One person can target, create campaigns and keep track of data to determine ROI on all marketing strategies implemented.
Increase in customer engagement.
Marketing automation lets you reach out to your target audience through multi-channel marketing
You can easily attract, engage with your prospects and nurture leads based on their buying journey.
More targeted audience.
In B2B marketing, having a targeted audience is important. And with marketing automation, B2B companies can easily identify their target audience based on the result of your marketing campaign.
Deliver quality leads.
Sales ready leads are identified easily and passed on to sales team because leads are pre-qualified and nurtured.
Overall, marketing automation helps improve the effectiveness of every company’s marketing and sales initiatives. Hope the benefits mentioned above gives you reasons to start utilizing marketing automation for your business.