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Sample Cold Calling Scripts for Key Buyer Personas in Managed IT

MSP vendors need to effectively engage with diverse decision-makers in organizations to win valuable accounts.

As non-IT people increasingly influence tech purchases, your messaging must resonate with this expanding target market.

Download our guide to put this idea into practice. Herewith, we included sample cold calling scripts for various buyer types like end users, technical buyers, influencers, and economic buyers.

By using this resource, you’ll be better equipped to:

  • Determine the key job titles and roles that influence MSP purchases most.
  • Customize your phone outreach to match each persona’s communication style and preferences.
  • Fine-tune your value proposition by focusing on the benefits and issues that matter to each persona.
  • Acquire specific strategies for more compelling, engaging, and productive your phone calls.

Don’t miss out on this vital resource for MSP vendors and channel partners! Get your hands on these sample scripts right now and get ahead of the game!

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