Download Cold Calling Scripts for MSP Vendors Ebook

Cold Calling Scripts for Managed IT Buyer Personas

MSP providers must engage effectively with a wide range of decision-makers within organizations to secure valuable contracts. With non-IT professionals playing a greater role in tech purchasing decisions, your communication needs to appeal to this growing audience.

Master MSP Outreach with Cold Calling

In this Ebook, you'll discover:
  • Key Roles Influencing MSP Purchases
    Identify the job titles and roles that have the greatest impact on MSP purchasing decisions.
  • Customized Phone Outreach Tactics
    Adjust your phone outreach to align with the communication styles and preference of each persona.
  • Adapt Value Proposition for Specific Personas
    Refine your value proposition to emphasize the benefits and concerns that resonates with each persona.
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We wanted to test waters for new geographies and the team generated over 200 leads.
They set up quite a few conversations all of which lead us to believe that the test has favorable results and merits a deeper presence in the region.
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RISHIKA MEHROTRA
Chief Marketing Officer
SMOKESCREEN