Hello, marketer.
Whether you’re running your business with a tight or hefty budget, boosting brand visibility is a must – especially in the ever-dynamic Asia Pacific region.
Investing in marketing tools does wonders for your brand’s visibility. However, juggling tasks like maintaining your website, managing emails, launching social media campaigns, and tracking online visibility gets tricky, especially when you’re budget-conscious.
Fortunately, several budget-friendly (or even free!) tools offer excellent value. Even for large businesses, the key is making careful selections rather than splurging the entire budget on these tools.
Regardless of your level of experience in the marketing field, the key to success is to have reliable tools at your disposal. Luckily, there are available tools and applications suited for almost every stage and need, streamlining processes right from initial research to result analysis.
Keep it pro and sharp with these free marketing tools guaranteed to help you increase brand awareness and grow your business:
Email Marketing
Email marketing is a digital strategy that involves sending promotional messages or newsletters to subscribers through email. Its goal is to foster customer relationships, promote products or services, raise brand awareness, and drive sales. This approach enables direct communication with your target audience through personalized content. It is cost-effective, easily trackable, and offers valuable data for assessing campaign success.
Here are some email marketing tools you can use:
HubSpot
HubSpot provides a free email marketing tool allowing up to 2,000 emails per month for 1,000,000 contacts, catering to SMBs, SaaS, and agencies. Featuring a free CRM, its comprehensive growth platform extends beyond email marketing, offering tools for lead capture, customizable landing pages, social media, and Facebook ads management, coupled with analytical insights.
Despite its monthly sending limit, HubSpot is widely regarded as a top choice for free email marketing services due to its effectiveness in lead generation and list management.
MailChimp
Mailchimp offers a free plan allowing you to build a subscriber list of up to 2,000 contacts and send 12,000 emails monthly. This tool allows you to send out personalized emails, automate campaigns, and access valuable analytics to grow your business efficiently.
EngageBay
EngageBay is a comprehensive digital marketing, sales, and customer support software with an integrated CRM.
Ideal for small businesses without in-house systems, this platform simplifies the management of marketing campaigns, lead capture, and conversions—all accessible in the cloud. The free-forever plan includes email templates, sequencing tools, drip campaigns, and a landing page builder.
SEO and Website Analytics
SEO analytics involves gathering and studying data to further enhance your understanding of your website’s organic performance. It helps identify areas for optimization to improve search engine rankings. To excel in SEO analytics and report on data, utilize tools like Google Analytics or Google Search Console.
SEMrush
An all-in-one marketing tool with over 1 million users, 800 million keywords, 100 geodatabases, and 130 million domains, SEMrush helps you boost your digital marketing efforts.
SEMrush empowers marketers to optimize strategies for online success. By enabling competitor analysis, trend identification, and data-driven decision-making, it serves as an ideal tool for businesses of all sizes.
Its comprehensive suite of tools for SEO, PPC, content marketing, and social media streamlines digital marketing efforts, from site audits to campaign management.
Google Analytics
Google Analytics, known as a freemium web analytics service by Google lets you keep track of and measure your website traffic. This tool tracks website performance, providing insights into user traffic sources, marketing success, goal completions, and user demographics.
Google Analytics is widely used by small and medium-sized retail websites to improve marketing campaigns, enhance website traffic, and optimize visitor retention.
Google Alert
Google Alert is a free service that helps you monitor what drives traffic to your site. It also sends you an alert whenever your brand or keywords are mentioned.
It sends email notifications to users whenever Google identifies new results aligning with their specified search terms. This proves exceptionally valuable for marketers, enabling them to receive alerts whenever their name, company, or relevant keywords are mentioned across the web.
Google Trends
Google Trends is a valuable tool that shows the frequency of a specific search term used on Google relative to the total search volume. It aids in comparative keyword research and detecting spikes in search volume caused by events.
Moreover, it offers keyword-related data such as the search volume index and geographical information about users.
Content Writing
B2B brands sell their products and services to other businesses, and B2B writing is creating content for companies that offer goods and services to other businesses.
This includes various content types like blog posts, whitepapers, sales copies, internal documents, and more. In B2B content writing, it is important to note that it can be demanding, requiring a strong grasp of business processes and effective communication strategies to meet the client’s specific needs.
Here are some tools that help content writers create engaging and informative blogs:
ChatGPT
ChatGPT is an advanced AI chatbot that uses natural language processing to generate realistic conversations. This language model is capable of addressing queries and adeptly generates a wide range of written content, spanning articles, emails, and social media posts, to name a few.
This is a very helpful tool for content writers in brainstorming ideas, drafting their write-ups, and even generating topic suggestions and outlines for their blogs.
Grammarly
Grammarly serves as a writing assistant that helps job seekers, writers, and professionals in proofreading and editing documents. It enhances vocabulary usage and detects errors in spelling, grammar, and punctuation. Established in 2009, it has been a widely-used tool for its suitability for various writing styles and ability to identify issues in sentence structures to vocabulary errors. This tool has a free version, but the full range of features is accessible with the paid version.
Answer the Public
A free SEO tool, Answer the Public helps professionals understand a specific audience’s search intent. Users receive a comprehensive list of online queries by entering a keyword.
The tool links user queries with Featured Snippets on Google. Answer the Public helps target content based on what users are looking for, boosting search rankings by getting content featured in Google’s Snippets.
Content Quality and Plagiarism Check
In 2018, an estimated 91% of B2B markets used content marketing strategies to connect with their customers. However, the onset of the COVID-19 pandemic significantly disrupted B2B companies. This crisis period did not faze B2B content marketing, luckily-but this doesn’t deny the fact that it is one of the most challenging aspects for 61% of marketers.
To create effective content, writers should balance usefulness, engagement, and value. Luckily, there are tools available to help maintain content quality and originality.
Copyscape
Copyscape is an online plagiarism detection tool that allows users to scan the net for content taken from their sites and verify their own content’s authenticity. Aside from the free comparison tool, it also provides Premium Service and API, and the Copysentry protection system for a fully-automated detection of plagiarism.
The free tools allow users to compare content between two sites, providing details on word matches and percentage similarity.
WordCounter
WordCounter is a free online calculator designed to tally the character count in a given text or document. It provides a quick and easy way to measure the length of your written content, assisting writers and editors in managing and following word count requirements.
Plagscan
Plagscan is a web application that aids students, academic institutions, and content writers in detecting plagiarism in digital documents. It compares submissions to online sources, generates reports with
It compares submissions to online sources, generates reports with source references, and allows manual entries or direct uploads. Given its secure data with encryption, this platform is used by companies to make sure that their internal documents adhere to copyright laws.
Graphics and Video Creation
Graphics and videos are crucial in B2B marketing as they enhance brand identity, engagement, and the clarity of your message. In the B2B context, they improve SEO, aid in product demos, boost email marketing, play a key role in event promotion, and ensure mobile compatibility. Taken as a whole, these contribute to a strong online presence and influence purchasing decisions.
Check out these tools you can use to improve your graphics and videos:
Canva
Launched in 2013, Canva is a cloud-based graphic design tool used by businesses to create on-brand marketing content, training videos, and sales presentations. It features drag-and-drop design, photo editing, and a stock library.
Also, versatile templates are available, together with support for custom chart creation. These allow projects to be published, shared, or downloaded. Pricing is per user, per month, or billed annually. A free version is also available.
CapCut
CapCut is an all-in-one video editor accessible from any location, offering an array of tools to enhance video, audio, text, and images. Owned by the same company as TikTok, its popularity extends beyond the platform. It simplifies video creation and editing, requiring only an internet connection to get started.
Adobe Express
Adobe Express is a user-friendly mobile and web app enabling the creation of diverse content, including social media posts, banners, logos, and PDFs, without design expertise. It offers essential editing tools such as background removal, text animation, and content resizing. Users can save and share projects seamlessly. Notably, Adobe Express integrates with Adobe Stock for easy access to royalty-free images. Additionally, users can effortlessly edit pictures online with Adobe Express, enhancing their projects with professional-grade photo editing tools.
Social Media Analytics
The process of gathering and interpreting data from social channels for the purpose of informing business decisions and assessing the impact of actions on social media is called social media analytics.
Employing specialized software platforms, social media analytics extends beyond individual channel metrics and differs from reporting tools like those in LinkedIn or Google Analytics. It involves retrieving data through search queries or web crawlers, categorizing, and analyzing text fragments to derive meaningful insights.
Take a look at some tools that can be used to maximize social media analytics:
Sprout Social
Sprout Social provides user-friendly social media management and analytics software, empowering brands worldwide to make informed decisions and achieve significant business impact. The platform includes solutions for publishing, engagement, customer care, and advocacy, and utilizes AI-powered business intelligence for valuable insights.
BuzzSumo
BuzzSumo is a comprehensive social listening tool that specializes in research and content discovery. Serving as a dynamic platform, it not only helps users uncover engaging content but also unveils new possibilities for outreach.
The site enables searches for content with top shares, links, and comments, in addition to identifying key influencers within specific domains. Moreover, Buzzsumo allows users to track brand mentions, backlinks, and a range of other valuable insights.
Boost your lead gen results with the help of high-quality tools and industry experts
Marketing tools streamline and automate marketing tasks, enabling companies to efficiently reach a broader audience and generate high-quality leads, therefore making them crucial in enhancing your lead generation efforts.
Whether through email marketing platforms or social media management tools, businesses can harness these resources to create targeted campaigns, capture leads, and nurture them throughout the customer journey.
Utilizing marketing tools effectively allows businesses to amplify their lead generation efforts, yielding improved results and maximizing their marketing return on investment (ROI).
Furthermore, outsourcing to a reputable lead generation services provider can serve as a strategic enhancement to these efforts. Collaborating with a provider that brings AI-powered expertise, specialized resources, and a multi-channel approach like Callbox contributes to an even more effective and targeted approach to generating leads.
Since 2004, Callbox has been the top-notch B2B lead generation services provider in the Asia-Pacific (APAC) region, fostering business growth across multiple industries. By leveraging our expertise in telemarketing and appointment setting, along with our multi-touch multi-channel approach and AI-powered tools, we assist your business in reaching, acquiring, and nurturing target prospects, ultimately converting them into clients.
Simplify your telemarketing process, expand your prospect reach, and capture more leads by teaming up with us. Get in touch with us now!
