20 FREE Marketing Tools to Get your Brand Out There

Are you a small business with a limited budget for marketing?

Regardless of the size of your company, businesses invest in their marketing to increase brand awareness. However, even big companies don’t spend their entire budget on marketing alone. With all the need for managing your website, running social media campaigns, building email marketing lists, creating quality content, tracking online visibility and other ways to engage and reach out to your target market but making sure you’ve maximized your marketing effort without exceeding your budget can be very stressful.

Luckily, there are a lot of free marketing tools and apps to use that are proven effective. Here are 20 FREE Marketing tools that can help you increase brand awareness and grow your business.

Mailchimp lets you build a list of up to 2,000 subscribers and send 12,000 emails monthly. Send, sell, automate, and grow your business. Sign up to Mailchimp for free.

SEMrush is an all-in-one marketing tool with over 1 million users, 800 million keywords, 100 geodatabases, and 130 million domains to help you boost your digital marketing efforts.

Hootsuite. Its free plan lets you sync 3 social media profiles. Manage, post, and respond on all of your social media profiles using only one dashboard.

Create your Hootsuite free account.

Youtube. More and more people prefer to watch a short video than read about a company. Known as the second largest search engine, you can use Youtube to promote your business and increase brand awareness. Create your free Youtube account.

Google Analytics, known as a freemium web analytics service by Google lets you keep track of and measure your website traffic. Create your Google account.

NOTE: You can also use your old Google account to log in to google analytics.

Buffer can let you connect multiple accounts, schedule, publish and analyze all of your social media posts in one dashboard. Sign up to Buffer for free.

Evernote is an app designed to take notes, organize and archive all of your marketing ideas even if you’re on the go. Never again that you’ll forget your marketing ideas for your next campaign when inspiration strikes. Create an account and sign in to Evernote.

Google Alert helps you monitor what drives traffic to your site. It also sends you an alert whenever your brand or keywords are mentioned. Here’s how Google Alert works.

Social Mention. Don’t have a way to automate and streamline your social media process? Social Mention lets you monitor your social media presence using 4 major metrics; strengths, sentiments, passion, and research.

Addict-o-matic helps you monitor your influence as well as your competitors based on searches from Google, Bing, Youtube, etc.

IceRocket lets you monitor specific keywords on social media, track your mentions, and generate reports for your specific keywords.

Google Trends enables you to search for keywords that are trending within your target area. Create your Google account.

NOTE: You can also use your old Google account to log in to google trends.

Similarweb lets you compare traffic between two different websites. For example, your site and your competitors. Sign up to Similarweb for free.

Copyscape enables you to identify if you have duplicate content online that can kill your SEO efforts.

Grammarly, is a tool that automatically checks and edits what you write or publish on the internet. Join Grammarly for free.

Wideo enables you to create, edit, and share simple and short animated videos at no cost. Create your Wideo account.

Wistia is a video platform to boost your video marketing and help you communicate with your audience more creatively. Type in your email and sign up for free.