How To Sell Your ERP Solution to the Modern Tech Buyer


How To Sell Your ERP Solution to the Modern Tech Buyer

The modern tech buyer may be a tricky market to sell to, but it seems as if they function the same as any market. In any case, you might think that your Enterprise Resource Planning solutions might sell itself, but there are still a few tweaks that you can do to make sure you get the best wins.

In this article, we’ll show you how you can pull off quick wins in any market!

 

Enterprise Resource Planning


Developing a Selling Game Plan

When it comes to Enterprise Resource Planning (ERP) solutions, clients always look for the following characteristics:

  • Functionality
  • Cost
  • Reliability or quality
  • Manageability

 As an ERP solution provider, you either want to sell to someone who has yet to experience the benefits of owning one or convince a business operator to replace old software. Either way, minimizing your risks and strategizing your selling techniques will save you a lot of time, energy, and resources.  

Being on top of your game requires that you use our present technology available today to reach modern tech buyers globally. Create a presence for your company on various social media platforms and make sure you rank effectively in search engines.

Of course, achieving these goals goes side by side with making sure that your product is saleable.

Consider the following tips in selling your ERP solution to modern tech buyers:

 

1. Give them what they need.

 The truth is, a lot of business owners do not fully realize what kind of software solutions they need until it is introduced to them. Traditional business people, for instance, also tend to go for conventional software systems involving accounting, inventory, and sales without realizing that there are more groundbreaking programs available out there.

Your challenge is to convince them that they need your product. Make them realize that you provide a solution that is very valuable to them.

You, on the other hand, need to make sure that you have a top-tier product. The integrity of your product will make or break your business. Its quality must be your utmost priority. Providing a reliable and efficient ERP solution will guarantee that you will be able to establish strong partnerships and professional working relationships with your customers.

Related: The Many Ways of Selling your ERP Software Products

 

2. Educate your potential clients

 You most likely know by now that as a matter of general observation, potential customers tend to shy away from or ignore products or services they do not fully understand.

 This, of course, is understandable. Why would you even consider spending on something that you do not fully grasp? Most customers will struggle with questions like, “Do I need this for my business?” and “How will this benefit me long term?”

The good news is, ERP software programs are not just add-ons you can do without. Having a program that acts as the central nervous system of a business structure is undeniably very crucial for a growing company and modern tech buyers who intend to take their business to the next level.

It does not only unify certain parts of an existing business such as inventory, planning, finance, purchasing, sales, and marketing; it also makes operations a lot easier. Additionally, a robust ERP program that binds together several computer systems in a massive organization can collect information from the various departments assimilating into a singular system enabling managers to access real-time data anytime they need it.

As a result, business leaders are equipped to make quick and reliable decisions when situations call for such. Gone are the long hours of waiting for crucial information to be consolidated just because they are still being generated manually.

These are the primary benefits that business operators can enjoy when they invest in your ERP solutions. Now it is just a matter of presenting the information to your clients. Simplify technical jargons and make it very comprehensible for your clients. Show them the big picture and where you would be willing to take them in the coming years.

Related: The Top Marketing Strategies For Tech Companies in Singapore

 

3. Invest in a reliable lead generation program.

When targeting the modern tech buyer, you need to be very strategic with your marketing approaches. The fastest and most efficient way to identify and reach them is through the help of a reliable and effective lead generation program that will narrow down your targets. You will save yourself a lot of time and effort by doing this.

You can either buy your software or outsource lead generation services. Quite often, it is a lot easier to hire a team to do this for you. At the end of the day, whatever data you need concerning existing companies who can potentially be your clients will be made available to you and your marketing team the fastest way possible.

Make the investment today, it will be worth it in leads and conversions in the future.

If you follow these quick tips, you’ll surely be on your way to increasing your market share and ensuring brand awareness!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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