Why it’s a Good Time to Market Mobile Security Solutions in Singapore


Why it’s a Good Time to Market Mobile Security Solutions in Singapore

Channel News Asia – “Mobile Security is a growing market”.

A report from comScore states that there is a sharp rise in mobile usage. So there’s nothing but optimistic numbers for the mobile tech market for next year. 80% of internet users rely on their smartphones or mobile devices for research, social media interactions and financial transactions.

Mobile Security solutions in Singapore are trying to keep up with the rapid evolution of the mobile device because of the threat to data security causing massive loss to many business owners.  

According to a report by Entrust, cyber attacks have cost mobile users $10 million in financial losses. The report, which quoted the 12th Annual Global State of Information Security Survey, also showed a significant increase in cyber attacks as of 2014.

Related: How to Generate Quality Technology Leads from Singapore

Because of this, many Singaporean IT and software companies continue to develop and market for an effective mobile data security solution because of demand for more advanced data protection among various sectors to counter spyware, data phishing, and identity theft.

According to a research by M-Brain Singapore, the following sectors have the biggest demand for data security services.

  • Government 77%
  • Healthcare 69%
  • Banking 61%
  • Consumer & Retail 54%
  • Transportation 52%
  • Manufacturing & Industrial 35%
  • Gaming 33%
  • Education 25%

Source: Dipstick poll of 31 information and communications technology sellers and buyers, M-Brain Singapore, October 2015


Check out The Ultimate Marketing Plan to Boost Singapore IT and Tech 


Up to now, these sectors in Singapore are having data security threats. That is why the demand for a mobile security solution continues to increase.

For reasons such as;

  • Concerned with security risks 65%
  • Lack of cloud expertise in-house 42%
  • Lack of awareness of cloud benefits 16%
  • Suppliers do not match requirements 13%
  • Insufficient funding 10%
  • No set standards, cannot run across platforms 3%

Source: Dipstick poll of 31 information and communications technology sellers and buyers, M-Brain Singapore, October 2015

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore
Because of this, IT and software companies think it’s still the best time to market it and to consider having a partnership with some of the lead generation firms in Singapore that specialize in generating leads and setting up appointments with interested prospects to reach out and spread awareness as to how having a mobile security solutions can help them  secure their data. It may entail a significant investment, but providing for the needs of different institutions makes it all worth it.

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