Telemarketing remains to be one of the most formidable ways to market to clients on a personal level, but one has to realize that each market is different.
Today, we take a look at dos-and-don’ts of telemarketing in Singapore.
We’ll examine the best way to approach prospects and what we should be avoiding when we conduct our telemarketing processes in the Garden City.
Misidentify who/where you are calling from
When telemarketing in Singapore, one of the first things that you have to provide is proper identification. This means that once the prospect answers the call, you need to provide information on your company and the purpose of the request that you’re making.
Unable to provide extra information when needed
Telemarketing rules in Singapore are also a little stringent when it comes to the provision of information to the people being called. The caller has to be able to provide pertinent information detailing the nature of the business, the identity of the organization, and of course, how the contact details were sourced.
Other questions could include details on the supervisor of the agent that was tasked to call a specific number. The name and contact details of the telemarketer should also be provided if the contact requests for it to be provided.
You need to be able to provide these details as soon as they are asked from you.
Call during the weekends or holidays
We all love an enjoyable holiday to be away from work or from the things that stress us out, and regardless of the product or service being offered, it does make sense not to call people on the weekends or holidays.
One of the first rules about calling in Singapore is that you shouldn’t conduct telemarketing activities on the weekends or holidays. This is a good thing because the chances of you catching an irate contact that’s just trying to relax are lower when you call on the weekdays.
If you want to make calls on Saturdays, you have to make sure that you’re only calling between 9 am to 6 pm. You could avoid calling on these days, too, so that you can come off as a company that respects rest days.
Furthermore, it also allows you to let your team rest during these days, making sure that they’re ready to make a difference in your lead generation during the working days!
Not stay with the weekday calling schedule
Calling during the weekdays in Singapore follows the standard rules of business communications wherein you can only call between 8 am to 9 pm. However, even if you can call within this time frame, you are also advised to strategize your calls.
Think of this way, will your prospect be more comfortable to talk to during business hours, or would you instead call them while they are having a late dinner trying to shake off work and destress? By being able to answer these questions, you can make sure that you are calling at the right time.
Just because you can call them during these times does not mean you have to call them.
Also, take into account what time your competitors are calling your prospects, make sure you’re reaching them before they do.
Disrespect the “Do Not Call” list
Let’s tackle this head-on because it’s one of those issues that every telemarketer has to be cleared with before they start any campaign.
Do not call people on the “do not call” list. They do not want to be bothered, nor will your brand gain any momentum by doing so. Imagine explicitly requesting not to be called, and yet calls are going through; it’s an annoying experience.
These DNC rights must be respected, or the Personal Data Protection Commission (PDPC) in Singapore will be forced to take action to protect consumers that might lodge complaints.
Additionally, when people ask to be added to the DNC list, the telemarketer has to comply and keep that customer on the list for at least one year.
Some people say that telemarketing in Singapore is challenging because of all the rules, but it’s not as daunting as it seems. If you stuck in a rut, then maybe you should contact a telemarketing specialist to help you out.
With a little creativity and perseverance, you can make it work.
There are a lot of observable similarities between Singapore and general rules of telemarketing, but like any market, it does have its quirks. By being able to keep these quirks in mind, one can develop a better telemarketing strategy that is efficient enough to be sustainable.
One of the best ways to facilitate this process is to avail of the services of an appointment setting or lead generation company that can make the process easier for you. Marketing teams can also benefit from the expertise that these third-party vendors have.